Cuthbert is a seasoned Tourism Executive and has held leadership positions within International and Regional Organizations. His mandate at the Africa Tourism Board is to leverage strategic relationships in the industry and beyond to unify Africa’s efforts in positioning herself as a Tourism destination powerhouse.
Cuthbert Ncube is the current chairman of the African Tourism Board. He was the Regional Vice President of the United Nations World Tourism Organization (UNWTO) and the Chief Executive Director of Kwela Fleet Management, South Africa and Golden Feathers Lodge in Cape Town. He has over 20 years’ experience in business leadership and business development, including his role as the regional vice president of the UNWTO.
In the same year of 2013 during the United Nations World Tourism Organisation General Assembly in Zambia, Mr. Ncube was elected as the Regional Vice–President of the United Nations World Tourism Organisation Affiliate Members – Africa and also serves as a Board Member. He was re-elected in September 2015 at the Plenary Session of the United Nations World Tourism Organisation General Assembly in Madeline Columbia, 2017 saw him being re-elected again in London during the Plenary Session as he is serving his 3 rd term.
Cuthbert’s areas of expertise include strategic management, business development, International Relations, corporate governance and customer service. He also has other business interests in the tourism industry including journalism and brand management. Before getting involved in his current profession, Cuthbert maintained affiliation with all key role players of Africa Tourism Industry including Cape Town Tourism, the Durban Chamber of Commerce and Industry, Africa Tourism Partners and RETOSA. He also collaborates with other African tourism experts to create economic development opportunities for Africans, particularly, in tourism, travel and hospitality. He currently serves on numerous boards.